Is an online auction the best way to sell?

When we are running through your property valuation, we’ll discuss how we can get the best price for you. This could be by a normal listing, or through an online auction. Unless you’re a seasoned investor or a property expert, property auctions can be confusing and intimidating territory. Fortunately for you, SOLD.CO.UK have helped countless sellers auction their homes online. The entire process is managed by our in-house experts and you will never pay a penny, even when you sell.

If you do decide to sell your home via online auction with SOLD.CO.UK, we’ll only need 30 days to sell your property. We completely take the reins of the selling process, meaning zero stress for you. We will list your home with an undisclosed reserve price, that we will decide with you before your property auction goes live. Your home will never be listed with a reserve price you aren’t 100% happy with. As well as featuring your home for sale on our own action platform and Rightmove Auction, it will also be advertised to our database of fully qualified buyers for maximum exposure.

Reach 98% of all active buyers… 

What is an “undisclosed reserve price”?

The reserve price is the minimum price you’re happy to accept for your property – if the offers do not meet or beat this amount, you do not need to sell. An “undisclosed reserve price” is a reserve price that it is not advertised to bidders, meaning that the bidding is not biased towards a certain figure – the bidders will be working purely on what they are prepared to pay for the property, which usually means more bids, and higher offers.

The rules of most auctions are the reserve price must be within 10% of the Guide price (the starting price that is first displayed in the auction). We recommend setting this Guide price at level below full market value – it generates more interest from bidders, gets them excited and placing live bids against each other from an early stage. In over 95% of the hundreds of auctions we have run, we have seen this drive the final sale price far higher than if we had started with a lower Guide price.

How does it work?

Valuation and Pricing

Property Goes to Auction

We Manage the Bidding

Final Day of Bidding

Exchange and Complete

Online house auctions FAQs

Regardless of the location, size, and condition of your home, SOLD.CO.UK can put it to sell at auction. Get in touch with us to discuss your property and your specific requirements.

With SOLD.CO.UK it does not cost you a penny to sell your house via auction with us. We even cover your legal fees!

An ‘undisclosed’ reserve price means a reserve price that it is not advertised to bidders, meaning that the bidding is not biased towards a certain figure – the bidders will be working purely on what they are prepared to pay for the property.

SOLD.CO.UK will run a 30-day online auction for your property. If the property meets and/or exceeds the undisclosed reserve price during on or by the final day of bidding, your property will be sold. However, if you require a route to sale that suits your own timeframes, our Custom Purchase offering may suit your needs better.

SOLD.CO.UK will never list your property for auction without agreeing an undisclosed reserve price with you. We will work with you to set a realistic reserve price that you are 100% happy with.

We will auction your property via our own platform, as well as Rightmove Auction. For extra added exposure, your home will also be advertised to our database of fully qualified buyers.

Property auctions are not the only way to sell a property online. However, they have benefits that are different to other methods. At SOLD.CO.UK we aim to have your home sold in the 30-day window, meaning a quicker sale than a high street agent. Furthermore, when the hammer falls, contracts are exchanged meaning the buyer cannot pull out of the sale or negotiate price.

Auction my house

If you are interested in selling your house via auction, get in touch with SOLD.CO.UK today. We know that selling a property can be stressful, so take the hassle out of the process by letting us manage the entire sale for you. We also offer different ways of selling, including Custom Purchase and Enhanced Listing which may be of interest to you. Get in touch with our friendly team on 0800 566 8490 or secure an online house valuation now.


Definitely 5 Star Service

In our recent dealings with Sold, we received excellent service. Special thanks, to Mary, Tushar & Phillipa. Definitely 5 Star Service.

Mrs Janet Thorogood 5 stars
Read More Reviews

They did exactly what they said they would…

They did exactly what they said they would and got a buyer for my Mum’s property within a week. We received regular updates and communication was good. Mary, in particular, was a star and kept us sane throughout the process.

Thank you!

Fern Fawcett 5 stars
Read More Reviews

Well Done!

From first contact with Jamie and all the way through via Phillipa and Mary we received top notch service- well done all

Cattie Ladanowski 5 stars
Read More Reviews

Get it SOLD.CO.UK today


By submitting your details, you agree that we may keep this information safely.
Our Privacy Policy has further details

This field is for validation purposes and should be left unchanged.